401(k) Day is Almost Here

Yes, it's real, this is not a hoax. There is really a 401(k) day! The website is www.401kday.org. From the website:

What is 401(k) Day?

401(k) Day is an annual celebration spotlighting the importance of employer-sponsored profit sharing and 401(k) plans. As retirement follows work, 401(k) Day follows Labor Day. In 2008, 401(k) Day is officially September 5, 2008, the Friday after Labor Day.

The website offers great tools to plan sponsors that help increase awareness of retirement savings. The website appears to be managed by PSCA - Profit Sharing/401(k) Council of America and has the support of several corporate sponsors such as, ADP, Fidelity, The Hartford, Lincoln Financial Group, Principal Financial Group, The Standard, T. Rowe Price, TransAmerica, and Charles Schwab. Keep up the good work!